Most effective businesses are constantly evolving to meet the needs of their customers.
Deluge Interactive, a subsidiary of Delaney Computer Services, Inc. has been a leader in the New York website design space including the surrounding tri-state area for the last 15 + years with many website projects under our belts for clients in many different fields.
Over the years, we’ve evolved from a startup to a full scale internet marketing company. This evolution occurred as we were tracking the changes in the roles that the website played in growing and managing small businesses.
We recognized very early on that the most critical component to staying at the top of our game was actively cultivating and recruiting top industry talent and just plain old tenaciousness mixed with face to face business relationships.
Because of our commitment to acquire and retain talent, we are now a globally recognized team.
Discovery is the catch all term used to describe the entire information gathering process. Before we can actually begin planning a project we must gather as much information as possible – Starting with basic details about the business, its products and services, and then finally getting down to the client’s goals for this project. We cover everything from top to bottom, left to right.
Once we have gathered all the pertinent details related to our client and identified all their project goals we then begin brainstorming for our creative strategy. From both the Discovery and the Brainstorming activities we then create three important strategic outlines that will the guide the project forward. These documents are known as the SRS, the Strategy, & the Project Outline.
The Design phase consists of 3-4 core deliverables. Our designers meet with the project manager and the strategic experts and go over all three documents thoroughly. The design team then begins the creative phase where they either develop branding collateral and guidelines or familiarize themselves with the pre-existing samples. They then jump into wire frames, followed by story boards, and ultimately present mock design concepts to the client and project managers for feedback. Once approved, “Development” begins!
The Dev Team thoroughly familiarizes themselves with both the finalized designs and the programmatic requirements. From there, they set out to find the best technologies to support the build out of the project and its implementation. They analyze all critical factors relating to performance, flexibility, and security to insure that the finished product not only functions on a technical level but also performs securely and at the optimal levels. Once the build out has concluded we then end with Quality Assurance. Bye Bye Bugs!
Congratulations! After all our hard work we have reached the Promised Land. We created one awesome site and now we can finally make it live for all to see. Many people make the mistake of thinking this is the end of our relationship but really, it is just the beginning! Time to gather feedback.
Remember how I said it was just the “beginning”? Well, here is where it gets interesting, after asking all your friends and clients for their opinions and spending a ton of time with your new shiny site you are bound to want to change and improve some things… Optimization is what we do.
Deluge Interactive Is a Google Adwords certified partner.
People have a hard time wrapping their heads around the value of a properly executed website.We see it all the time – A person owns a business and decide they need a website. They Google “Web Designer NYC”, and ka-blam-o – they are inundated with both countless paid advertisements and unpaid “organic” results (whatever that means right?).
If they work up the nerve to pick up the phone, they will encounter a wide array of prices, from $500 to $10,000. Their next inclination is quite natural – they take a deep breath and gear up for some due diligence. They spend an hour or 10 searching around and doing a crash course on what could possibly be behind the crazy price point disparities only to be more confused than when they started.
Don’t you just type up some content for your site and find some images? Maybe draw up some artwork or better yet grab some already existing images from somewhere and splice it all together in an hour and boom – you just made ebay right?
While you are mulling that over you reach the promised land and find the $30 template sites. So wait a minute, all you need to do is replace the content with your own and add some images and you are done? Now that $500 guy looks like a rip off artist too.
There seems to be a huge disconnect between people’s perception of what goes into building a stellar website and what actually does. They see a pretty site that is easy to use and highlights top products and services and effectively gets people to pick up the phone and assume that just happened because that’s how websites turn out. The fact is that it takes a ton of work to create a top performing website. After years in the space and completing countless projects we realized that there has to be a better way than charging an arm and a leg up front.
These days, we have a unique approach to web design and that is why our pricing model is unique as well. Aside from the struggle to get a site right – one of the other major issues that we ran into in the past was based on the need for change!
No matter how thorough we were in our design process and how awesome the finished product was, almost every client needs us to make changes to the site continually.
The point is, marketing collateral should never be static. Goals change; the business changes; products change; ownership changes; packages change; management changes. Lastly and most importantly, technology is unrelentingly and unapologetically ever changing. Each and every single day the marketing landscape changes.
It is imperative that you have top experts in the trenches ensuring that you are leading the pack. It is almost impossible to acquire and retain talented individuals who have both the desire and the ability to stay on the cusp of value adding innovation in-house on a small business hiring budget.
A website is one of the single most important pieces of marketing collateral that a business has in this day and age. Learning how to leverage it properly often times is the difference between a struggling business and one who is decimating its competition.
Domination is what we do.
Proven Strategies executed for you by exceptional industry professionals.
We offer you the ability to work hand in hand with top designers, programmers, content writers, marketers, and a six figure a year digital marketing strategist for a tiny fraction of what it would cost to retain them individually.
PC, Laptop, Tablet, and Mobile. We have the skills to pay the bills!
$399 / month
Just a website please. Hold the traffic, leads, and sales!
$999 / month
We’ll take a site and all the organic traffic you can muster!
$1199 / month
Bring it on. We’ll take all the traffic I can get!
Let me show my gratitude by doubling your business.
$2999 / month
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