Do you, as a new or even a very experienced business owner, know how to take advantage of social media exposure, especially if no one has any idea what your new business is all about? The truth is, this is one of the best uses of social media that I can think of. Even you can succeed with social media, even if you have what could be perceived as a small, newbie brand. Read on to learn more. #1 Prove you’re an expert It’s important to know everything there is about your product/brand, and often it's a good idea to know even everything beyond it. According to PR firm founder Heather DeSantis of Publicity For Good, one needs to “transition from being a business owner and someone selling a product to a thought leader. You have to have actionable tips that other small-business owners can take action on”. #2 Establish profiles on major social media sites Take time to figure out which social media sites your target customers frequent. Then set up pages or profiles on those sites -- and post content regularly, at least once a week. To post to multiple social media platforms at a time, consider using a service such as Hootsuite. Once profiles are up and running, don't let them fall behind. Outdated profiles are almost as bad as nonexistent ones. #3 Create fresh, shareable content Google loves original and valuable content. By creating informative articles, people will share links to your site and you'll notice a difference in Google's search results. Just remember: Write for ... [Read More]
Deluge Launches Newly Designed Site for PayServ Payroll
In today's business world it is often easy to forget the great work that goes into keeping our small businesses running. PayServ Payroll is one of those payroll companies that do a great job to keep small and medium businesses moving along behind the scenes. About PayServ Payroll PayServ is a Rockland County, NY based payroll company that specializes in intimate relationships with small businesses providing payroll and human capital solutions for businesses with as little as one employee to even a thousand employees. At PayServ, you’re not an account number, you’re a person. They make a point of not just printing your paychecks, but knowing and anticipating your company’s payroll and accounting needs. When you enlist their services, you get dedicated account representatives who go out of their way to get to know your company and its requirements, so they can better serve you. The Challenge The Deluge Interactive Website Design and Creative team had to create a visually impressive but functional website to show off Payserv's impressive list of services and capabilities but also to attract new clients so SEO is a major focus of this project. The Work We built the website utilizing WordPress and a specialized custom theme that allows for robust SEO along with the ability to highlight important events and news about Payserv's business updates. Our team here at Deluge Interactive, a full service New Jersey based website design firm handled everything in this project ... [Read More]
Using Google Posts can Attract More Local Business
Launched in 2016 at the end of the year this new product was certainly overshadowed by the presidential election, Google Posts was originally intended to be used by the presidential candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly: What are Google Posts and what can They can do for your SMB? Google Posts enable merchants to share timely, relevant updates right on Google Search and Maps. Google Posts basically allow users to communicate directly in the search results. This differs from the Knowledge Panel since you can highlight content, information, products or services. These posts can be images, videos, or even animated GIFs. You can even add inline links on the posts to drive traffic to a particular page, service or product. According to Google, this enhanced format enables searchers to hear directly from you while complementing existing search results across the web. Postings Google Posts are shown instantly and show up in search results on both mobile and desktop platforms. Whether they’re texts, images, videos, or events, you can schedule the time and duration of the post with ease. Posts are shown on the default view for the first 7 days (or when the event date the post referenced has passed), and beyond that in their historical view under the Posts tab on mobile. This is a great feature that ... [Read More]
WordPress Maintenance Checklist
WordPress is one of the most powerful blogging and content management systems (CMS) to date. Since it powers approximately 27% of all websites, there’s no room for sluggish load times, potential security vulnerabilities, or search engine delistings. To avoid these problems altogether, sticking to the following this WordPress Maintenance checklist will help. Make Frequent Backups It’s crucial that you perform a daily offsite backup of your WordPress files and database. This ensures data security in the event of a network breach or natural disaster and facilitates the resumption of your business's regular operations. Although there are plugins like BackUpWordPress that help to automate the backup process, you should still perform manual backups. It is important to find a hosting partner that offers frequent backups or even Managed WordPress Hosting. Verify your Backups Not only should you be making backups, you should also be verifying them. By doing so, you are making sure that the backed up files are going where they are supposed to, and backups are being restored. The last thing you need is a failed backup strategy on the day you need it most! Daily Security Reports If you ask any cybersecurity expert, “Is it crucial to maintain a daily network security report?” the answer will be a resounding YES. While you might not have enough time to carry out thorough inspections and create these reports yourself, you can rely on security monitoring services like Delaney Computer ... [Read More]
Some Social Media Options You May Have Overlooked
Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big three” lies dozens of untapped social networks. If you’re hoping to get into some of the biggest rising stars in online marketing, you’ve come to exactly the right place. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it's hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd. Meetup For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love. Eventbrite If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for ... [Read More]