Regardless of your company's size, social media marketing is a fickle tool you can't afford to ignore, especially if your business targets Generation Z customers. Read on to discover five simple tips to create effective social media posts and some ways to get the most out of your social media posts. 1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage. It may not seem like much at first, but you'd be surprised by how quickly you can be overwhelmed by statuses, commenting on existing posts, and answering inquiries on every platform, which is why it’s better to adopt only a few platforms that can effectively attract your target customers. Ask yourself these questions before deciding which platform to use: Who is my target customer and what channels do they use? What do I hope to gain by opening a social media account? What kind of content do I want to share and create? How much time can I devote to social media management? 2. Know when to update Are most of your customers online at 8am or 8pm? With a better understanding of your target users' habits, you can schedule your posts so they create more traffic, increase brand engagement and, eventually, generate new leads and customers. Depending on which platform you choose to invest in, you should post a new update during these times for maximum engagement: Fa ... [Read More]
How Facebook’s News Feed Tweaks Affect You
Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being. Potential Outcome for Facebook One of the main sources of revenue for the social media giant is from its advertising program. But with the changes set to take place, there’s a high possibility that users will spend less time on its platform. This would mean comparatively less effective advertising than before, thus fewer advertisement signups from businesses. While they do admit this move may potentially hurt profitability, Facebook hopes this change will improve user experience, which in the long-run may translate into higher profits. Reason for News Feed Change Users enjoy learning about what’s happening in their social circles. Whether what's shared is as mundane as what someone recently baked, or as momentous as a wedding, every day millions of users like and comment about each other's lives. For this reason, Facebook has decided to spotlight images and videos that are more meaningful to people on a personal level. Such posts have greater power to deepen human bonds. Weighing the Pros and Cons of the News Feed Change However, research has found that constant use of Facebook can cause people to feel alienated and inadequate, reducing people’ ... [Read More]
Google Search Tips To Make your Life Easier
What would we do without Google? Sure, there are other search engines out there; but let’s face it, Google has left its competitors in the dust, thanks to its speed and ease of use. What’s more, the search engine is packed with advanced search features that make life a lot easier. Here are a few of them! Include and Exclude Keywords Google will understand most of the search terms you type into it. However, at times the search engine will match only some of the words you typed, showing limited results. To avoid this, just point out which keywords are the most important by adding a plus symbol (+) in front of words you would like Google to include in the search results. And if the results you’re looking for get pushed off the page by similar yet irrelevant articles, adding a minus symbol (-) in front of keywords you don’t want to see will avoid them popping up in the first place. For example, “+cloud services -hybrid cloud” will provide search results about different cloud services while excluding results related to hybrid cloud. Additionally, searching a phrase within double quotation marks guarantees to retrieve results that include only the exact phrase that matches your query. Do a Website Search Ever need to look for information from a specific website? Instead of visiting that website and sifting through different pages, Google makes it a breeze by allowing you to add “site:url” to the end of your search query. For example, if you want to find what F ... [Read More]
Deluge Launches Newly Designed Site for PayServ Payroll
In today's business world it is often easy to forget the great work that goes into keeping our small businesses running. PayServ Payroll is one of those payroll companies that do a great job to keep small and medium businesses moving along behind the scenes. About PayServ Payroll PayServ is a Rockland County, NY based payroll company that specializes in intimate relationships with small businesses providing payroll and human capital solutions for businesses with as little as one employee to even a thousand employees. At PayServ, you’re not an account number, you’re a person. They make a point of not just printing your paychecks, but knowing and anticipating your company’s payroll and accounting needs. When you enlist their services, you get dedicated account representatives who go out of their way to get to know your company and its requirements, so they can better serve you. The Challenge The Deluge Interactive Website Design and Creative team had to create a visually impressive but functional website to show off Payserv's impressive list of services and capabilities but also to attract new clients so SEO is a major focus of this project. The Work We built the website utilizing WordPress and a specialized custom theme that allows for robust SEO along with the ability to highlight important events and news about Payserv's business updates. Our team here at Deluge Interactive, a full service New Jersey based website design firm handled everything in this project in ... [Read More]
Using Google Posts can Attract More Local Business
Launched in 2016 at the end of the year this new product was certainly overshadowed by the presidential election, Google Posts was originally intended to be used by the presidential candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly: What are Google Posts and what can They can do for your SMB? Google Posts enable merchants to share timely, relevant updates right on Google Search and Maps. Google Posts basically allow users to communicate directly in the search results. This differs from the Knowledge Panel since you can highlight content, information, products or services. These posts can be images, videos, or even animated GIFs. You can even add inline links on the posts to drive traffic to a particular page, service or product. According to Google, this enhanced format enables searchers to hear directly from you while complementing existing search results across the web. Postings Google Posts are shown instantly and show up in search results on both mobile and desktop platforms. Whether they’re texts, images, videos, or events, you can schedule the time and duration of the post with ease. Posts are shown on the default view for the first 7 days (or when the event date the post referenced has passed), and beyond that in their historical view under the Posts tab on mobile. This is a great feature that prov ... [Read More]