According to a recent survey of 1,800 consumers, 42% said they’re “very unlikely” to buy from unprofessional or ugly websites. If you’re wondering whether or not your site could fall into that category, check out these key indicators. Professional Photos From pictures of your products to team photos, high-quality images are arguably the most important thing on your website. Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content. Clear copywriting Aside from one subpar imagery, linking to nonexistent pages is one of the best ways to turn site visitors away. Make sure it’s easy to navigate your site and remove outdated or irrelevant pages. You can’t sell 404 pages to customers, and if that’s all visitors can find, it’s game over. Navigation The last thing you want to do is to confuse your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information, such as dimensions or technical requirements, make sure it’s easy to find but not obtrusive. Promises to site visitors Any website that ships products should make its returns policy as visible as possible. This establishes trust early and some online shoppers make purchase  ... [Read More]