Sometimes You Don’t Need a Website; You Just Need SEO Pros to Fix Your Broken Site
Ink Pronto is an eCommerce business specializing in inks for industrial inkjet printers, offering aqueous and solvent-based inks for case coding on porous and non-porous surfaces. They provide essential printing solutions for industries that require reliable, high-quality inks.
When Ink Pronto came to us, their website was struggling to rank in search engines despite having great products. Their SEO was weak, and their site had technical issues that made it hard for customers to find them online.
Often we hear, “Our SEO sucks, we need a new website.” But that’s not always the case. Sometimes your site isn’t broken — it’s just not optimized correctly. Don’t throw the baby out with the bathwater by rushing into a costly redesign. This was exactly the case with Ink Pronto.
The Real Problem: A Website Holding Back Growth
Their site had messy code, no backlinks, and fundamental SEO problems that left it nearly invisible in search results. Instead of investing immediately in a costly redesign, we focused on fixing the core SEO issues.
The Solution: Fix the SEO Mechanics and Keep What Works
- Configured Google Search Console for error tracking and performance monitoring
- Cleaned up the robots.txt file to ensure proper indexing by search engines
- Resubmitted sitemaps to Google and Bing to speed up page discovery
- Optimized WooCommerce and backend components to improve crawlability
- Performed code cleanup to help search engines better understand the site’s content
The Results: Doubling Traffic and Driving Big Orders
Within a few weeks, Ink Pronto’s organic traffic more than doubled. Shortly after, they secured a $25,000 order for a hard-to-find ink product. Their website didn’t need a flashy redesign — it just needed experts to fix what was broken under the hood.
Why a Redesign Might Still Come Later
A redesign may eventually be necessary, but throwing money at a new site before addressing SEO fundamentals is like putting lipstick on a pig. The quick wins from fixing SEO basics proved far more effective at driving real business results.
What This Means for You
If your SEO is underperforming, don’t jump straight to a new website. Often, the right SEO professionals can fix your broken site and unlock traffic growth faster and more affordably than a redesign.
Helping Ink Pronto Grow: Check Them Out
We’re proud to have helped Ink Pronto get found online and grow their business. Visit Ink Pronto to see how solid SEO can make a difference.
Ready to fix your SEO and get real results? Contact Deluge Interactive — sometimes, your site just needs the right expertise, not a whole new build.
