INDUSTRY: Construction
STATUS: Complete
PROJECT GOALS: Highmark’s website redesign focused on delivering a modern, interactive user experience while maintaining the company’s reputation as a leader in heat pumps, heat-pump water heaters, and geothermal systems. The new site was designed using Figma, ensuring a streamlined design-to-development process. To enhance engagement, we incorporated Lottie animations, providing smooth, lightweight motion graphics without compromising site performance. The redesign also improved overall usability with a responsive, mobile-friendly layout and SEO optimization to boost search rankings and online visibility.
PROJECT CHALLENGES: A key challenge was implementing custom animations that balanced aesthetics and functionality while effectively showcasing Highmark’s expertise in energy-efficient HVAC solutions. By leveraging Lottie files, we ensured animations remained high-quality yet efficient. Additionally, refining the UI/UX in Figma allowed for a seamless design handoff, ensuring consistency throughout development. The final result is a sleek, modern website that enhances user engagement and reinforces Highmark’s leadership in sustainable HVAC technologies.
