Website Redesign, SEO
INDUSTRY: PAYROLL SOFTWARE
PROJECT GOALS: PayServ was redesigned with the mindset to keep the feeling of comfort while also modernizing the site. New colors, typography, photography and animations helped to bring the site up-to-date without going overboard. The driving force behind the changes was to make sure that the site looked refreshed, had an SEO focus and was overall secure.
PROJECT CHALLENGES: Our biggest challenge was creating the capability for multiple developers to work on the project simultaneously. Upon solving this internal problem the rest of the development process went smoothly. The use of interactive, animated elements, coherent imagery and innovative design aspects, the site met our goal to look modern but still emit the feeling of comfort.