Regardless of your company's size, social media marketing is a fickle tool you can't afford to ignore, especially if your business targets Generation Z customers. Read on to discover five simple tips to create effective social media posts and some ways to get the most out of your social media posts. 1. Choose the right platform Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage. It may not seem like much at first, but you'd be surprised by how quickly you can be overwhelmed by statuses, commenting on existing posts, and answering inquiries on every platform, which is why it’s better to adopt only a few platforms that can effectively attract your target customers. Ask yourself these questions before deciding which platform to use: Who is my target customer and what channels do they use? What do I hope to gain by opening a social media account? What kind of content do I want to share and create? How much time can I devote to social media management? 2. Know when to update Are most of your customers online at 8am or 8pm? With a better understanding of your target users' habits, you can schedule your posts so they create more traffic, increase brand engagement and, eventually, generate new leads and customers. Depending on which platform you choose to invest in, you should post a new update during these times for maximum engagement:  ... [Read More]