Launched in 2016 at the end of the year this new product was certainly overshadowed by the  presidential election, Google Posts was originally intended to be used by the presidential candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly: What are Google Posts and what can They can do for your SMB? Google Posts enable merchants to share timely, relevant updates right on Google Search and Maps. Google Posts basically allow users to communicate directly in the search results. This differs from the Knowledge Panel since you can highlight content, information, products or services. These posts can be images, videos, or even animated GIFs. You can even add inline links on the posts to drive traffic to a particular page, service or product. According to Google, this enhanced format enables searchers to hear directly from you while complementing existing search results across the web. Postings Google Posts are shown instantly and show up in search results on both mobile and desktop platforms. Whether they’re texts, images, videos, or events, you can schedule the time and duration of the post with ease. Posts are shown on the default view for the first 7 days (or when the event date the post referenced has passed), and beyond that in their historical view under the Posts tab on mobile. This is a great feature that  ... [Read More]